When I first self-published my books, I did so under my own name, and had very basic covers which I made myself. To be perfectly honest, they looked self-published. And not in a good way.
When I first started out, I didn’t think about having my own publishing imprint. I didn’t really think about having a little symbol on the spine of my books, and how that affects the way readers see them. So for the first few editions of my books, I didn’t have a publishing logo. Then I started publishing under my business name, The Amethyst Angel, and I got a little logo designed, which I started putting on the back cover of the printed books, and then when I got the covers done as PDFs, I got madappledesigns to add the symbol to the spine as well.
Now, when I put an old version of my books next to the new versions, it make a massive difference. Because I hadn’t realised just how conditioned I had become, to trust a book more when it had a little symbol on the spine. Even if that symbol wasn’t particularly recognisable. When I help writers to publish their books, coming up with a publishing imprint, and if they’re doing print copies, a little logo as well, is an important part of the process.
Here are some examples of publishing house logos below:
You could design your own, get a graphic designer to create one for you, or even purchase a simple image from a stock site, but if you are publishing your own books, having your own publishing imprint and logo is a fun and important part of the publishing journey.
As a little exercise, have a look at your own bookshelf, and notice the symbols on the spines. Chances are, you may not have noticed them before, but it’s a good way to research creating your own.
Things to remember:
Logo Tip #1: Keep it simple
You will need to make the logo quite small to fit on the spine of your book, so keep the image as simple as possible, and if possible, don’t use text for the spine, as it will probably be too small to read anyway.
Logo Tip #2: Test your logo
Test your logo on your spine to see what it looks like, ask your friends and family for their opinion on it. It wasn’t until after I had mine designed that people commented on how it looked a little like the BodyShop logo, or one of the film award logos. Which I don’t mind at all, but if your logo reminds people of something negative, it may be a problem.
Logo Tip #3: Make it Monochrome
The best logos are ones that work in all colours, and that are generally all one colour. My logo works in black and white, which is good because I need it in black on my white covers and in white on my black covers. It also works in different colours too.
Logo Tip #4: Make it Relevant
Make sure your image and your publishing imprint name match up and are relevant to each other. They’re more likely to be memorable to your readers in the future if they are. For example, when you see the penguin logo, you know who the publisher is immediately. You don’t need ‘Penguin’ written underneath.
When publishing my own books, and when helping other authors, my main aim to for the book to look professional, and for it to hold its own amongst other books in the same genre, both traditionally published and independently published. That way, Indie books won’t be judged any differently, and have a better chance of selling more copies.
What are your views on having a publishing imprint?
Michelle is the author and publisher of 8 Visionary Fiction novels, all available on Amazon in paperback and on Kindle. She spends her days helping Indie Authors to publish their books, taking photographs and making gluten-free cakes.
If you need any help with your publishing journey, please do get in touch with her by emailing firstname.lastname@example.org. You can book a Skype session or a phone call with her, or ask questions via email. Please do follow this blog to receive more posts on Indie Publishing.
Disclaimer: All views, ideas and tips presented on this website are my own, based on my own experience and the experience of my clients. It is by no means the only way to do it, or the right way to do it, but it is the way that works for me. Please take what helps you and makes sense to you, and don’t worry about the rest for now. Please know that I take no responsibility for anything that happens as a result of you following my advice. I have created this blog as a resource for Indie Authors to help them make the publishing journey a little easier.