Your Amazon Author Page

An often overlooked, but important part of Indie Publishing on Amazon, is the Author Page. It’s up to you as the author to fill it in, put a photo, a bio, links to Twitter and your blog, and also videos if you wish. It’s free to have one, and it makes sense to take the time to fill it out because it’s another platform for people to discover you.

To fill it in, you have to visit a different website – Amazon Author Central. Unfortunately, you have to fill out the US page and the UK page separately, because they’re not linked! So here it is, step by step:


Visit and sign in using your Amazon account.

author central uk

Click on Author Page, where you can upload photos, videos (unfortunately they don’t allow links to YouTube, you have to upload the original video from your computer) and a biography and your Twitter feed. You can also add upcoming events too.

author central uk 1

Your behind the scenes will look like this when you’re done:

author central uk 2

Then your page on Amazon will look like this (depending on how many books you have of course!)

author central uk 4

author central uk 5

From the main menu, you can then go to Books, and if Amazon hasn’t already assigned your books to you, you can add them here.

author central uk 3

Then you can check your sales stats and see all your customer reviews by clicking on the other two buttons on the menu.


Visit and sign in using your Amazon account.

author central us

Then click on the Author Page:

author central us 1

It’s very similar to the UK page, except that you can add a feed to your blog as well. And you can choose a custom URL for your page. But I would recommend getting a Universal link from Booklinker for your author page.

The behind the scenes will look like this:

author central us 2

And then your page on Amazon will look like this:

author central us 3

author central us 4

A feature I love about the US page is the Follow button. This means readers get a message when the author releases a new book, which is a handy little tool.


I hope you found that helpful, it’s very simple and straightforward, but definitely worth doing!




Michelle is the author and publisher of 10 Visionary Fiction novels, all available on Amazon in paperback and on Kindle. She spends her days helping Indie Authors to publish their books, taking photographs of mushrooms and making gluten-free cakes.

If you need any help with your publishing journey, please do get in touch with her by emailing You can book a Skype session or a phone call with her, or ask questions via email. Please do follow this blog to receive more posts on Indie Publishing.

Disclaimer:All views, ideas and tips presented on this website are my own, based on my own experience and the experience of my clients. It is by no means the only way to do it, or the right way to do it, but it is the way that works for me. Please take what helps you and makes sense to you, and don’t worry about the rest for now. Please know that I take no responsibility for anything that happens as a result of you following my advice. I have created this blog as a resource for Indie Authors to help them make the publishing journey a little easier. I am not affiliated with any of the companies I mention, other than the fact that I use their services myself.


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